About Me

About Me

Someone wise once told me that creativity is like a river and if I flow with it, I’ll eventually be led to where I need to be. I took that advice and let the waves draw me in. Eventually, I found myself engulfed in the fascinating sea of marketing—an area where I can connect my creativity with the people around me.

Like a pebble hurtling through a water’s surface, great ideas can ripple and spread among open minds. With strong passion, I want to help spread those ideas through the use of thoughtful research and strategic execution. I want to frame stories in ways that are fresh and meaningful to others, with the hopes of generating awareness and creating inspiration. This is why I am here. This is why I am studying Marketing at BCIT.

Education

Education

  1. UVIC

    Bachelor of Arts – English

    September 2006 – May 2009

    In the pursuit of this degree, I have developed excellent research and writing skills. Key areas of study include: Modern Literature and Poetry, Shakespeare, and Art Education (with formal training in drawing, sculpting, and photography).

     

     

  2. BCIT

    Marketing Management – Communications Diploma

    Expected: June 2016

    An intense two-year program that offers technical skills based on industry standards. Core courses include: Digital and Direct Marketing, PR, Ad Design, Sales and Promotions, Marketing Research, Analytic Strategy, and Media Planning.

     

Work Experience

Work Experience

Media Buyer

Vizeum, Vancouver

September 2016 – present

  • Core responsibilities include conducting research, planning, coordinating and buying media across multiply channels (radio, TV, print, OOH, and digital
  • Specializes in digital data analysis and interpretation
  • Other duties include budget control, setting up and trafficking digital campaigns, writing weekly and post campaign reports, providing recommendations/ POVs on media opportunities to clients
  • Builds strong relationships with vendors and partners, negotiates for best value, liaises with clients regularly to ensure satisfaction.
  • Account experience includes Coast Capital Savings, Marketplace Events, Mr. Lube, IHOP, Canadian Cancer Society, Worksafe BC, Vtech, and Burberry.
  • Technical Skills: DoubleClick, Google AdWords, Google Analytics, Facebook Business Manager, Infosys, Aireware, COMB, EAS, Adtraq, Nielsen.

Marketing Coordinator

Qoola Frozen Yogurt HQ, Richmond

March 2016 – August 2016

  • Worked collaboratively in a team to create and execute various marketing campaigns for over 20 Qoola restaurants throughout Canada
  • Assisted with brand development and helped manage the loyalty program
  • Conducted market research and analysis
  • Content production and copywriting for print and digital platforms, with a heavy emphasis on social media and video marketing
  • Wrote media releases and developed relationships with press and digital influencers.
  • Planned, coordinated and executed various summer events, increasing sales by 25% above expectation.
  • Technical Skills: MS Office, Adobe Photoshop, InDesign, HTML, WordPress, MailChimp, Hootsuite

Freelance Editor

Richmond & Vancouver

September 2014 – present

September 2009 – June 2011

  • Provide proofreading and editing services
  • Offer constructive feedback regarding content, structure, and clarity
  • Helped various clients with academic articles, technical manuals, and business plans

 

 

World Sales Leader

Toys R Us, Richmond

March 2012 – December 2015

April 2010 – February 2012

  • Exceeded sale metrics
  • Processed exchanges, price adjustments, and refunds
  • Helped customers with rain checks and special orders
  • Trained new cashiers and merchandised displays
  • Maintained various databases

Administrative Assistant

Willowest Enterprise Co. Ltd, Vancouver

January 2010 – June 2011

  • Ensured that all projects and contracts are up-to-date
  • Liaised with clients, collaborators, and inquirers by phone, emails, and in-person meetings
  • Conducted constructive research and analysis on clients’ target market and needs
  • Composed and edited documents, such as memoranda and business proposals
  • Performed administrative, secretarial, and bookkeeping duties along with ad hoc projects

Promotion Representative

Match Marketing – Richmond & Vancouver

Summer 2006

  • Promoted the Tassimo Beverage Maker at various locations
  • Offered valuable product information and raised consumer awareness
  • Analyzed consumers’ reactions to the product and wrote reports on the subject
EXTRA-CURRICULAR ACTIVITIES

EXTRA-CURRICULAR ACTIVITIES

BCIT MA Member, Communications and Case Study

British Columbia Institute of Technology, Burnaby

September 2015 – present

September 2013 – June 2014

  • Contributed to group discussions and wrote various articles for BCIT MA
  • Gathered information about brand retailers for the Hershey Take 5 case study
  • Promoted case study survey to help gather data and narrow down target audience

 

 

 

 

Executive Committee Member, Pineapple Challenge

The Leukemia & Lymphoma Society of Canada

February 2014 – April 2014

  • Helped to acquire event sponsorship, participation, media coverage, and volunteers
  • Brainstormed and carried out marketing initiatives
  • Worked closely with the Coordinator to help organize the event and lead a group of volunteers

 

 

 

Marketing Assistant

Chinese Canadian Historical Society of BC, Vancouver

November 2009 – December 2010

  • Researched, wrote, and edited work that contributed to the CCHS Newsletter
  • Drafted a press kit to further promote public education on Chinese immigration in Canada
  • Collaborated and consolidated potential marketing ideas

 

 

Artist/ Exhibitor, AE 308

Artist/ Exhibitor, Light Writing

Wilfrid Johns Gallery, University of Victoria

December 3 – 12, 2008

August 18 – 30, 2008

  • Promoted and advertised events through grassroots marketing
  • Created works of art to showcase
  • Wrote personal artistic statements in relations to the themes of the exhibitions
Portfolio

Portfolio

99
Ideas
2
Dreams
144
Days till graduation